All you need to know about ... ... shopping on Taobao.com in English
What is Taobao’s Tmall? Chinese Amazon - or Ebay?
Tmall, also known as the the Taobao Mall, is China’s largest platform for B2C shopping and belongs to Taobao.com (which was founded as a C2C platform similar to Ebay).
On January 11th, 2012, Taobao Mall changed its name to Tmall (Chinese: 天猫 / “Tiān māo”).
On Tmall you can find especially well-known brand flagship stores and authorized stores for selling famous brand’s products.
Currently, Taobao Mall presents more than 30,000 local and global brands products of multiple different industries. This “vertical mall” includes for example the “Electric City”, “Shoes Collection” and “Home Improvement Exhibition”. In future the Tamll will be enhanced with by adding further vertical industry markets.
The main differences between Taobao and Tmall (Taobao Mall)
Tmall is a split-off of Taobao.com
While on Taobao private people can sell (like on Ebay), the sellers on Tmall must be China-registered companies
In November 2010, Tmall, launched an autonomous web domain called as “tmall.com” in order to distinguish the listings made by Taobao Mall merchants, who were authorized distributors or brand owners, from Taobao’s Consumer-To-Consumer (C2C) platform.
The product listings on Tmall are much stricter when compared to Taobao.
Unlike Taobao, Tmall requires a refundable security deposit from companies to list/market their products.
Normally, the Tmall stores display on top of the search result page when people search on Taobao.