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What is Taobao’s Tmall? Chinese Amazon - or Ebay?


What is Tmall / Taobao-Market?
What is Tmall / Taobao-Market?
Tmall, also known as the the Taobao Mall, is China’s largest platform for B2C shopping and belongs to Taobao.com (which was founded as a C2C platform similar to Ebay).

On January 11th, 2012, Taobao Mall changed its name to Tmall (Chinese: 天猫 / “Tiān māo”).

On Tmall you can find especially well-known brand flagship stores and authorized stores for selling famous brand’s products.

Currently, Taobao Mall presents more than 30,000 local and global brands products of multiple different industries. This “vertical mall” includes for example the “Electric City”, “Shoes Collection” and “Home Improvement Exhibition”. In future the Tamll will be enhanced with by adding further vertical industry markets.

tmall.com Taobao Mall Website
tmall.com – the Taobao Mall Website

The main differences between Taobao and Tmall (Taobao Mall)

  • Tmall is a split-off of Taobao.com
  • While on Taobao private people can sell (like on Ebay), the sellers on Tmall must be China-registered companies
  • In Novem­ber 2010, Tmall, launched an autonomous web domain called as “tmall.com” in order to dis­tin­guish the list­ings made by Taobao Mall mer­chants, who were autho­rized dis­trib­u­tors or brand own­ers, from Taobao’s Consumer-To-Consumer (C2C) platform.
  • The prod­uct list­ings on Tmall are much stricter when com­pared to Taobao.
  • Unlike Taobao, Tmall requires a refund­able secu­rity deposit from com­pa­nies to list/market their products.
  • Normally, the Tmall stores display on top of the search result page when people search on Taobao.


Tmall Advertisment on Chinese TV



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